What Is NAD+ and Why It’s the Future of Anti-Ageing
There’s a new aesthetic trend in town, and it’s called NAD+. It treats beauty at the cellular level. But what is NAD+, and why is it the future of anti-ageing and wellness in aesthetics?
What Is NAD+?
NAD+, or Nicotinamide Adenine Dinucleotide, is a vital coenzyme found in all living cells. It helps convert the food we eat into energy, which the body uses to repair ageing cells.
NAD+ transfers electrons from one molecule to another, participating in metabolic reactions that generate energy in our cells. NAD+ also helps regulate our circadian rhythm, helping with our body’s sleep/wake cycle.
How NAD+ Declines With Age
NAD+ levels naturally peak in early adulthood and gradually drop as we age. By middle age, levels can be 50% lower than the peak. This decline means cells have less energy to repair damage, leaving skin duller, more wrinkled and more fragile over time.
NAD+ and Aesthetic Wellness
NAD+ has been known to scientists since the 1960s, and NAD+ therapy has been available for over 20 years in the United States. Pioneered by Paula Norris Mestayer, NAD+ was initially administered as a treatment for addiction, and it was found that NAD+ effectively treats mental health conditions and neurodegenerative diseases as well.
In 2022, an article titled ‘The Role of NAD+ in Regenerative Medicine’ was published in the American Society of Plastic Surgeons’ journal. Among other outcomes, this research suggests that NAD+ therapy could complement treatments such as laser resurfacing or microneedling by providing cells with the ‘fuel’ they need for repair.
Author Dr Nichola Conlon also suggests that NAD+ could be critical to the success of cosmetic procedures, advocating NAD+ supplementation to support recovery, particularly in older patients.
The article also acknowledges that human trials are needed to prove that NAD+ truly makes a difference, as the research is largely based on animal studies.
However, this article helped bring NAD+ therapy to the forefront of anti-ageing research, and the reason why it is surging in popularity today.
How NAD+ Is Used in Aesthetic Clinics
NAD+ therapy can be delivered in multiple ways, depending on the treatment goal and client’s needs:
- IV infusions: Rapidly restores NAD levels for full-body rejuvenation.
- Injections: Ongoing maintenance therapy.
- Topically: Recent innovations have made it possible to harness it in topical skincare, though absorption rates are limited, especially compared to injections and IV infusions.
Why NAD+ Is the Future of Aesthetic Wellness
There is a growing consumer awareness of NAD+ therapy, with celebrities like the Kardashians and Jennifer Aniston endorsing its use. This, plus the science-driven appeal and the fact that you can integrate it with your other, more aesthetic-driven treatments, means that NAD+ is set to be the next big thing.
Shop NAD+ In Our Black Friday Sale
The future of aesthetics is not just in topical enhancement, but in cellular regeneration – supporting the skin from the inside out.
NAD+ is ideal as part of an holistic approach to ageing well, and as a leading aesthetic wholesaler, we can support your clinic’s treatment portfolio. Explore our NAD+ range today – on sale this Black Friday!